Technical SEO audit
Crawl and indexing problems, broken links, redirects, duplicate titles, missing metadata and structured data, checked against Google Search Console.
SEO consultant · Horsham & West Sussex
SEO in Horsham
Practical technical and local SEO for small businesses in Horsham, from a developer who can fix the website as well as tell you what's wrong with it.
At a glance
- Technical and local SEO for Horsham small businesses, done by the person who can fix the code.
- Starts with an audit, so you know what's holding the site back before you spend money.
- Local search: Google Business Profile, service-area pages and consistent business details.
- Monthly fee, scoped on a call before any work starts.
- No ranking guarantees. Just clear priorities and honest reporting.
SEO for small businesses
When someone in Horsham searches for a plumber, an accountant or a café, Google shows a map with three local businesses, then a list of websites. Getting into either depends on two things: a website that Google can crawl, understand and load quickly, and a clear, consistent local presence.
I'm a freelance SEO consultant and WordPress developer based in Billingshurst, near Horsham. Many SEO companies hand you a report and leave the fixes to your web designer. I do both, so a slow theme, a broken redirect or a missing schema tag gets fixed rather than noted.
The work is practical and scaled for small businesses. No vanity metrics and no bulk link building: just the changes most likely to bring you more local enquiries, in order of priority.
SEO services in Horsham
Technical and local SEO, usually worked on together. For the wider technical service, see technical SEO services.
Site speed & Core Web Vitals
Slow pages lose visitors and rankings. I fix the causes in the theme, plugins, images and hosting, rather than just adding another caching plugin.
On-page optimisation
Page titles, headings, internal links and content shaped around the searches your customers actually use, such as your service plus “Horsham”.
Local SEO
Google Business Profile set-up and tidy-up, consistent name, address and phone details across directories, and local pages that are useful rather than thin.
Content & keywords
Keyword research for your services and area, and a short list of pages or articles worth writing, in priority order.
Plain-English reporting
Monthly updates on what was done, what changed in Search Console and what's next. No jargon-filled PDF.
What an audit looks at
Every SEO project starts with an audit of your website and your local presence. It tells us what's actually holding the site back, so the budget goes on the fixes that matter.
- Indexing: which pages Google has indexed, which it has dropped, and why.
- Search Console: errors, warnings and the queries that already bring you impressions.
- Speed: Core Web Vitals on mobile, and the plugins, scripts or images slowing pages down.
- On-page: titles, descriptions, headings and internal links on your key service pages.
- Local signals: your Google Business Profile, reviews and how consistently your business details appear online.
- Priorities: a short, ordered list of fixes, with what each one is likely to cost in time.
Pricing & ongoing work
SEO is usually charged as a monthly fee. The amount depends on the size of your website and how competitive your local searches are. We'll agree the tasks and timescale on a call first, and you'll get a clear price before any work starts.
If your site mainly needs keeping fast and healthy once it's fixed, a WordPress maintenance plan may be enough: the Pro plan includes performance optimisation and Google Search Console fixes.
If the website itself is the problem, it can be cheaper to rebuild it properly than to keep patching it. Read about web design in Horsham, or what a new website costs.
No shortcuts
Local SEO takes time and the right priorities. Anyone promising page one in Horsham in a few days isn't being straight with you.
Common questions, answered
Are you based in Horsham?
I'm based in Billingshurst, a few miles south-west of Horsham, and work with businesses in Horsham and across West Sussex. We can meet locally, or work by phone and video.
What's the difference between technical SEO and local SEO?
Technical SEO makes sure Google can crawl, understand and load your website quickly. Local SEO helps you appear when people nearby search for what you do, through your Google Business Profile, reviews, consistent business details and pages about the areas you serve. Most small businesses need both.
How much does SEO cost?
I usually work for a monthly fee based on the size of the site and how competitive your searches are. We agree the tasks and timescale on a call before I give you a price.
How long does SEO take to work?
Technical fixes can show up in Search Console within weeks, but rankings for competitive local searches usually take months. Be wary of anyone promising page one in a few days.
Do you work on websites you didn't build?
Yes. Most SEO work is on existing sites, especially WordPress. If you're thinking about a new site anyway, see web design in Horsham: building SEO in from the start is usually cheaper than fixing it later.
Can you help with my Google Business Profile?
Yes. I can help you set it up or tidy it up: the right categories, services, opening hours, photos and description, and a simple routine for asking happy customers for reviews.
SEO guides for small businesses
SEO Horsham
Want to be found in Horsham?
Tell me about your website and the searches you want to show up for. We'll agree the priorities on a call before any work starts.