Crafting a professional, user-friendly experience for PebblePad
- Client
- PebblePad
- Industry
- Education technology
- Website
- pebblepad.com ↗
- Regions served
- UK, USA, Australia
The challenge
PebblePad, a leading educational app provider, needed a highly professional and complex website that could showcase their app and an extensive library of resources in a user-friendly way.
Their existing site lacked the sophistication and intuitive navigation needed to present blogs, case studies, videos, webinars and seminars to a global audience across the UK, USA and Australia.
- Complex content: a large volume of different content types that was hard to organise and display in a cohesive, accessible way.
- Hard-to-use navigation: users struggled to browse and find specific resources, which held back engagement with the app.
- No advanced filtering: no easy way to filter resources by topic or region.
- A premium aesthetic: the website needed to reflect PebblePad's status as a professional edtech leader.
- Regional relevance: content had to be accessible and relevant for audiences in the UK, USA and Australia.
These issues directly affected PebblePad's ability to market their app, provide support and demonstrate thought leadership in the education sector.
The solution
A custom website built with WordPress, Elementor Pro and Crocoblock: robust functionality, intuitive design and scalable content management.
Custom WordPress development
A bespoke website built from the ground up, using Elementor Pro for flexible page building and Crocoblock for custom post types and smart filtering, on an architecture that handles complex content structures.
Intuitive resource browsing
A streamlined, visually engaging interface that makes it easy to explore the app's features and supporting resources.
Content in custom post types
Dedicated sections for blogs, case studies, videos, webinars and seminars, each built as a custom post type so content stays organised and easy to scale.
Topic & region filtering
A smart filtering system powered by Crocoblock lets users narrow content down by topic and by region (UK, USA, Australia) for personalised content discovery.
Optimised user experience
A clean, modern design with clear calls to action and a logical content flow.
The process
The project started with in-depth consultations to understand PebblePad's content ecosystem, audiences and long-term goals. The sitemap, wireframes and design were developed in-house, followed by development in WordPress, Elementor Pro and the Crocoblock suite.
Close collaboration with the PebblePad team meant every feature and content type was integrated seamlessly, with rigorous testing across devices and regions.
A polished global platform
- ProProfessional image: the website reflects PebblePad's status as a leader in educational technology.
- UX ↑Streamlined experience: users browse and filter an extensive resource library with ease, increasing engagement with the app and content.
- FoundBetter discoverability: filtering by topic and region makes relevant blogs, case studies, videos and webinars much quicker to find.
- 3 regionsGlobal reach, local relevance: content is delivered appropriately to audiences in the UK, USA and Australia.
Need a complex website that's easy to use?
Contact me today for a professional web design & development consultation.