Building a premium financial blog and membership platform
- Client
- Around Grounds
- Industry
- Financial blogging / investment insights
- Website
- aroundgrounds.com ↗
- Regions served
- UK, USA
The challenge
Robert Van Den Bergh had a clear vision: a dedicated platform for Around Grounds, a paid financial blog where readers subscribe to his expert financial insights.
The challenge was a secure, user-friendly membership website that could handle paid subscriptions, deliver exclusive content and automate communication, replacing manual processes with a reliable system.
- Secure paid membership: manage subscriptions, restrict content to members and handle payments.
- Exclusive content delivery: in-depth articles and analysis, organised and accessible for paying subscribers.
- Automated newsletters: regular updates to members and subscribers without manual work.
- Professional design: a neat, fully functional website that reflects the professionalism of financial services.
- Reliable infrastructure: a stable, high-performing hosting environment for the membership features.
The solution
A complete membership website, built with powerful WordPress tools: a seamless experience for subscribers and efficient content management for Robert.
WordPress foundation
The whole site is built on WordPress, a flexible and scalable base for the blog and membership features.
Custom design with Elementor Pro
A neat, professional custom layout built with Elementor Pro that showcases financial content and keeps the journey intuitive for visitors and members.
Membership management
Paid Memberships Pro handles the paid membership system: membership levels, subscriptions, secure payment gateways and access to premium content.
Automated newsletters
MailPoet Premium sends automated newsletters, new post alerts and exclusive content straight to members' and subscribers' inboxes.
Optimised SiteGround server
A carefully configured SiteGround environment gives fast loading and consistent uptime, both crucial for a paid content platform.
The process
The project began with a detailed discussion of Robert's vision, content strategy and membership tiers. I then designed and built the site in WordPress and Elementor Pro, integrated Paid Memberships Pro for secure access control and MailPoet Premium for automated communication.
Throughout, the SiteGround server was set up to support every feature, finishing with a thorough testing phase for a smooth launch.
A paid blog, launched
- MembersSeamless membership: easy sign-up, secure access to exclusive content and smooth subscription management.
- TrustProfessional presence: a modern, trustworthy platform that reflects the quality of Robert's insights.
- AutoReliable communication: members and subscribers get consistent, timely newsletters without any manual effort.
- FastHigh-performing foundation: the SiteGround set-up gives the speed and reliability a premium content site needs.
Combining WordPress, Elementor Pro, Paid Memberships Pro and MailPoet Premium on a reliable server gave Around Grounds a neat, automated platform to launch and run a paid financial blog.
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